Daimler CEO Dieter Zetsche has made it clear that he wants Mercedes-Benz to become the number one premium manufacturer in the world, a title that for the time being belongs to its arch-rival BMW.
Last year, Mercedes sold 1.36 million units, around 300,000 less than BMW. According to Manager Magazin, Zetsche plans to reach the number one spot by almost doubling the three-pointed star’s production to 2.7 million vehicles by 2020 and increase its operating profit beyond 10 percent.
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