And the Most Viewed Commercial during Super Bowl XLVI was….

To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war.

According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.

The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.

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Cadillac Tells us how it Makes New ATS Sound Like it Does

Nürburgring lap times are all good and well and a great marketing tool. However, for the vast majority of your average consumer, how fast a professional racing driver can lap the Nordschleife makes little to no difference at all when it comes to choosing a car.

Sure, it can be a measure of a car's handling abilities in extremes. In everyday driving, however, other things are much more important – unless your name is Walther Rorhl or you are a test driver.

Looks are important, and handling and ride even more so. Safety is, of course, paramount. Have you ever considered another aspect that is omnipresent whenever you turn on the ignition key?

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Cadillac ATS' Super Bowl Ad Tells Everyone who Doesn’t Believe it Can Beat the 3-Series to go to "Green Hell"

Unlike Cadillac's previous failed attempts, the all-new ATS sedan was designed from a clean sheet to compete squarely against the best Germany has to offer in the executive compact sedan segment, namely the BMW 3-Series sedan – and possibly, the rest of the Bavarian model's range later on.

And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".

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Cadillac ATS: The Journey from the Nürburgring to Detroit

Before the official unveiling of the new ATS earlier this month, Cadillac had given us an insight on the development of its new premium sedan model at the Nürburgring racetrack through The Journey web videos.

For the fourth episode of the series, the wreath and crest brand takes us on a trip behind the scenes of the car's world premiere at the Detroit Motor Show.

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