Honda Takes a Look at the Past and Future of the NSX Sports Coupe

Back in the early 1990s when the Japanese auto industry went sports car crazy churning out models like the third generation Mazda RX-7, the Mitsubishi 3000GT, the Nissan 300ZX and Skyline GT-R, and the Toyota Supra, one vehicle stood out from the rest and that was the Honda / Acura NSX.

The NSX taught American and European car manufactures a lesson or two on how to build a high-performance sports car that not only looked good but also was reliable and reasonably priced for what it had to offer.

The fact that it remained in production virtually unchanged for 15 years from 1990 to 2005 is a testament to the innovation of its original design.

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Acura Releases Second Super Bowl Ad with Jerry Seinfeld Trying to get the NSX

With close to 7 million views on YouTube in just three days after it launched, Acura's first ever Super Bowl commercial titled "Transactions" with Jerry Seinfeld trying to be the first in line to take delivery on the upcoming NSX, is one of the most watched ads of this year's game.

Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name.

Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.

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Jerry Seinfeld and Jay Leno Pitch for Acura's NSX Super Bowl Commercial

The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance.

The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.

The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.

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