New Limited Edition Honda CR-Z 'Label α' for Japan

Japanese buyers are no strangers to special edition versions with extremely subtle modifications, the newest one coming from Honda with its CR-Z 'Label α' model, which goes on sale this week and will be available for a limited release until May 31.

What makes the 'Label α' special in Honda's eyes is the bespoke burgundy pearl metallic finish on the outside with a matching interior color for the seats, door panels and the stitching on the leather steering wheel and manual gearbox shifter.

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Honda's Cumulative Worldwide Hybrid Sales Surpass 800,000 Units Since 1999

While not as near as successful as its native rival Toyota when it comes to hybrid models, Honda remains a major player in the category having recently topped the 800,000 sales mark.

As we learned today, the milestone came at the end of December 2011 and was achieved 12 years and 2 months after Honda launched the first generation of its Insight hybrids in Japan in November 1999. For the record, last April Toyota sold its 1 millionth Prius in the States.

The first Insight delivered a fuel economy of 35km/liter (equal to 82.3mpg US or 2.9lt/100km) on the Japanese driving cycle, lending it the title of the most fuel-efficient gasoline-powered model of its time - according to Honda.

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