As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.
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However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.
The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.
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Lexus says that its goal with the concept was to share its vision of what a premium sports coupe could look like with the public as well as to display the brand's evolved styling language and future technologies.
In this new video, the Japanese company's designers from its Calty Studio in California, which was responsible for the creation of the LF-LC, talk us through all the design details. Hop over the break to check it out.
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Now, if that's not the case, then the driver of the IS-F racer not only has a lot of explaining to do but he should probably also avoid making any public appearances for the near future…
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These include the all-new GS sedan and facelifted LX 570 SUV that arrive in February, followed later this year by refreshed versions of the ES, IS and LS
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