2012 Mercedes-Benz A-Class Five-Door Hatchback Filmed Totally Undisguised!

A bicyclist –no, we didn't make a mistake- captured footage of the all-new 2012 Mercedes-Benz A-Class hatchback while riding with his team from El Golfo to Playa Blanca on the Spanish island of Lanzarote in the Canary Islands.

It seems that the German premium carmaker was at the island to shoot video and pictures of the luxury compact model for its press material.

The A-Class seen here is the five-door hatchback model, which will be the first body style to be launched onto the market. Mercedes has already confirmed that the 5-door version will make its world premiere at the 2012 Geneva Auto Show in early March. A sportier looking three-door model will follow, possibly withing the next year.

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Mercedes-Benz to Build Second North American Plant in the U.S. or Mexico

Daimler CEO Dieter Zetsche has made it clear that he wants Mercedes-Benz to become the number one premium manufacturer in the world, a title that for the time being belongs to its arch-rival BMW.

Last year, Mercedes sold 1.36 million units, around 300,000 less than BMW. According to Manager Magazin, Zetsche plans to reach the number one spot by almost doubling the three-pointed star’s production to 2.7 million vehicles by 2020 and increase its operating profit beyond 10 percent.

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Mercedes-Benz Video Teases 2012 A-Class Hatch, Launches New Interactive App

Like many other carmakers lately, Mercedes-Benz is preparing consumers for a new model debut through a dedicated app for smart phones. In the German firm's case, the new model is the upcoming 2012 A-Class premium hatchback, which will make its global premiere at the Geneva Motor Show in March.

To make things a bit more interesting, we learn that Mercedes will put several camouflaged 2012 A-Class hatchbacks in circulation in various German cities as part of a competition that will see one contestant winning a trip to the car's unveiling in Geneva.

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