Here is the original news release:
Shell’s New Television Ad Hits The Streets
06/06/2007
Circuit commercial celebrates 60 years of shared passion for performance
To celebrate its technical relationship with Ferrari, Shell has produced a new television advertisement entitled Circuit, to be aired on Canadian networks starting June 4, 2007. The commercial encapsulates the essence of Shell’s relationship with Ferrari to develop the high-performance Shell V-Power Formula One Race Fuel for the track, and transfer that experience to every-day customers around the world.
Filmed on the streets of Rio, New York, Hong Kong, Monaco and Rome using five different Formula One cars from across the decades, the advertisement is a celebration of Shell and Ferrari’s 60 years of shared passion for performance.
The ad creates a sense of the depth of Shell’s relationship with Ferrari, as the cars seamlessly interchange while driving through the streets of bare cities. As the raw sound of the Ferrari engine fills the silence of the empty streets, the driver takes you in the 1952 Ferrari Formula One car through an Italian country road towards the Coliseum. As it turns the corner into the vacant Times Square in New York, the car is now the 1967 Formula One model. The pace moves up a gear as the car, now a 1972 Ferrari, moves through the city streets of Hong Kong, and then turns into the 2003 model as it proceeds alongside the Brazilian waterfront and Cristo Redentor in Rio. The 2006 Formula One car makes its appearance as it manoeuvres its way around hairpin curves in Monaco, and finally the car stops at a Shell gas station to fill up with Shell V-PowerÔ gasolinebefore hitting the road again.
“Shell’s new television ad, Circuit, highlights our long-standing relationship with Ferrari,” says Kevin Collins, Shell Canada’s retail marketing manager. “Most importantly, it also shows the innovation that stems from that relationship—Shell’s V-PowerÔgasoline—which uses 99 per cent the same components as the fuel used by Ferrari in Formula One. What we learn on the track we put on the road in the form of Shell V-PowerÔ gasoline”.
The ad, filmed earlier this year, was produced by award-winning French director Antoine Bardou-Jacquet. The internationally acclaimed director, known for ads such as Honda’s Cog and promo The Child, created Circuit to celebrate Shell and Ferrari’s 60 years of shared passion for performance.
Other countries where Circuitis being aired includeAustralia, Greece, Malaysia, NL, Italy, Poland, Philippines, Hungary, Turkey, Brazil, Sweden, Norway, Finland, Slovakia, Czech, Bulgaria, New Zealand and Guatemala.
For more information about Shell Canada, visit www.shell.ca
For further information contact:
John Peck
Shell Canada Limited
(416) 227-7198
