Chrysler Reintroduces Brand in the UK with £10 Million “Different Is What We Do” Campaign

A 60-second spot that aired during the break in Sky TV’s Super Bowl coverage last Sunday was the opening shot in Chrysler’s new advertising campaign with which it re-launches the brand in the United Kingdom.

The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.

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New Mopar '12 Chrysler 300 Special to go on Sale in this Summer, Only 500 will be Made

As part of its 75th anniversary celebrations, Mopar revealed a new limited edition version of the Chrysler 300 that will go on display at the 2012 Chicago Auto Show from February 10-19 before it arrives in dealerships this summer with a starting price of $49,700, which includes $825 for destination.

The Mopar '12 300 will be built in a limited run of 500 units, all of which are painted in a black exterior finish with bespoke Mopar appointments such as the black chrome grille and accents, tinted lights, blue pin stripes on the profile and hood, plus “Mopar 75” fender badges and a set of color matching 20-inch forged alloy wheels.

The Chrysler division's tuning and performance arm also made changes to the interior that features black leather with blue accent stitching on the seats and steering wheel, a unique Mopar shifter handle, special sill plates and badges, and matte carbon hydrographic accents on the instrument panel and center console sections.

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