Refreshed and More Powerful 2013 Hyundai Genesis Coupe Priced from $24,250*

We get our first look at the updated Hyundai Genesis Coupe for the North American market at last month's Detroit Motor Show and now the South Korean automaker has released details on pricing and specifications before it goes on sale in March.

The 2013 model continues to be available with two engine options, but the new 2.0-liter turbocharged four now produces 274-horses (+64hp) and 275 lb.-ft. (+52 lb-ft) of peak torque, while the 3.8-liter V6 gains direct-injection technology pushing output to 348-horsepower (+42hp) and 295 lb.-ft (+29 lb-ft).

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Hyundai Still Thinking About Making Genesis a Separate Luxury Brand

Korean carmakers have made impressive progress in the last decade. From below-par products that were chosen by people who wanted a new car and couldn’t afford anything pricier, Hyundai and Kia models quickly become competitive in most segments.

And we're not the only ones who say this; even VW's boss is wondering why his company's products can't match Hyundai’s quality in certain areas.

No matter how good a car is, though, preconceptions die hard. For certain people, the badge on the hood says a lot about not only the car, but themselves as well; no quality survey, iPad manual, road-test review or 10-speed auto transmission is not going to change that in the foreseeable future

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Hyundai Airs Four More Super Bowl XLVI Ads

The onslaught of Super Bowl commercials continues today with four more spots from Hyundai, in addition to the South Korean firm's Veloster Turbo "Cheetah" ad that we showed you earlier today.

From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.

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