New Lexus GS Priced from £32,995 in Britain

The new generation of Lexus' GS sedan is gradually making its way to most markets around the world. Today, the Japanese automaker released pricing for the UK market where the GS is available for order now with first customer deliveries to take place in mid-June.

The range starts from £32,995 for the GS 250 while the full hybrid GS 450h starts from £44,995. The GS 250 is powered by a 2.5-liter V6 petrol engine delivering 206bhp while the GS 450h combines a 3.5-liter Atkinson-cycle V6 petrol engine with the Lexus Hybrid Drive for a total system output of 338bhp.

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Sports Illustrated Swimsuit Model Tori Praver Spreads Out for New 2013 Lexus GS

Lexus is playing the curvalicious card of Sports Illustrated Swimsuit model Tori Praver in its latest campaign for the all-new 2013 GS sedan.

As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.

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Lexus Unleashes "The Beast", its 2012 Super Bowl Commercial on the 2013 GS

Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month.

However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.

The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.

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TRD Suits up the New 2013 Lexus GS F Sport Sedan in Japan

As soon as Lexus rolled out the new 2013 GS sedan in Japan on Thursday, its parent company's performance division, Toyota Racing Developments (TRD), came out with a selection of upgrade parts for the F Sport model.

We'll remind you that the F Sport package for the new GS already includes an aero kit with different front and rear bumpers, a mesh front grille, side skirts and a rear spoiler along with 19-inch wheels and a tuned suspension.

So what does TRD's package add on top of that? Well, namely a pair of splats for the front bumper, an add-on part for the side skirts, a larger boot lid spoiler, a rear apron and quad tailpipes with a blue outline.

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Lexus Teases its First Ever Super Bowl Commercial as it Prepares to Refresh its Range

Despite losing its sales crown in the premium segment to BMW last year, Lexus is poised to regain its position as the best-selling luxury brand in the U.S. and has officially announced that it is readying nine new or updated models for 2012.

These include the all-new GS sedan and facelifted LX 570 SUV that arrive in February, followed later this year by refreshed versions of the ES, IS and LS

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