At first we had the M brand for BMW's thoroughbred sports cars, then came the M Sport Packages, which add styling and suspension upgrades to the firm's mainstream vehicles.
More recently, the Bavarians launched the M Performance sub-brand that offers exclusive engine variants, enhanced handling and bespoke styling treats at a lower cost than the pure M models. You see the pattern, right?
So the next step for BMW is the introduction of the M Performance Parts, that will launch in spring 2012.
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