For a company that hadn’t revealed a brand new car in 12 years until it launched the Evora in 2008, revealing five new models in the same auto show like Lotus did in Paris in 2010, was a ballsy move.
The Proton-owned company said at the time that the concepts previewed its all-new range that is under development. The new Elise, Esprit, Elan and Eterne saloon, as well as a city car, were impressive indeed.
However, the company has been bleeding cash ever since it was acquired by the Malaysian carmaker in 1996. With Proton facing a few problems of its own, such as seeing its share in the local market reduced by almost 50 percent, selling Lotus was a logical option.
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