Top Nice Cars: Cadillac

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Cadillac's CTS-V Coupe Racecar Enters the Virtual World as it Joins iRacing

More and more automakers are looking to promote their vehicles to a younger and typically affluent crowd through popular racing games.

Today we learn that GM's Team Cadillac Racing has collaborated with iRacing.com, which is one of the most popular online motorsports games, offering players the chance to drive a virtual version of the CTS-V Coupe racer.

To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war.

According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.

The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.

Nürburgring lap times are all good and well and a great marketing tool. However, for the vast majority of your average consumer, how fast a professional racing driver can lap the Nordschleife makes little to no difference at all when it comes to choosing a car.

Sure, it can be a measure of a car's handling abilities in extremes. In everyday driving, however, other things are much more important – unless your name is Walther Rorhl or you are a test driver.

Looks are important, and handling and ride even more so. Safety is, of course, paramount. Have you ever considered another aspect that is omnipresent whenever you turn on the ignition key?

Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest” sales, as it is commonly known in the industry, is also one of their key objectives.

Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or “defect” to another brand.

“Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making process”, said vice president of automotive insights at AutoTrader, Rick Wainschel.

General Motors has revealed new details on its plans for the limousine variants of the 2013 Cadillac XTS, which made its world premiere at last year's Los Angeles Auto Show.

The XTS will replace the DTS sedan not only in the passenger car market but will also take its place in Cadillac's professional vehicle lineup.

At the upcoming 28th Annual International Limousine, Charter and Tour Show that takes place February 13-15 at the MGM Grand Hotel & Casino in Las Vegas, Cadillac will unveil the XTS "W20 Livery Sedan Package" for professional use, which from what we understand, will retain the regular XTS' wheelbase length.

However, GM said it is currently working on two more versions of the XTS, the extended sedan and limousine, which Cadillac Master Coachbuilder (CMC) licensed manufacturers can build for the chauffeured transportation market by the end of the year.

Unlike Cadillac's previous failed attempts, the all-new ATS sedan was designed from a clean sheet to compete squarely against the best Germany has to offer in the executive compact sedan segment, namely the BMW 3-Series sedan – and possibly, the rest of the Bavarian model's range later on.

And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".

Before the official unveiling of the new ATS earlier this month, Cadillac had given us an insight on the development of its new premium sedan model at the Nürburgring racetrack through The Journey web videos.

For the fourth episode of the series, the wreath and crest brand takes us on a trip behind the scenes of the car's world premiere at the Detroit Motor Show.

You've no doubt heard by now about the U.S. indictment against the owners of the popular file-sharing site MegaUpload, which was shut down by feds on Thursday and which triggered a massive cyber-attack from Anonymous on a number of government websites including the FBI and the U.S. Department of Justice.

Today we also learn that the police seized a number of assets from the founder of MegaUpload, Kim Schmitz, aka Kimble, aka Kim Dotcom, including an amazing collection of automobiles with some rib-tickling license plates from his estate in New Zealand.

Twitter user Elliot Kamber was on hand to take a few shots of the cars that were seized, while we've also added a video after the break.

Among the vehicles taken from Schmitz's garage were a 2005 Mercedes-Benz CLK DTM with "Good" number plates, a 2010 Mercedes-Benz S65 AMG with a "CEO" plate, a pink 1959 Cadillac Series 62 Convertible, a 1989 Lamborghini LM002 and a 2010 Maserati GranCabrio. The cars are estimated to be worth over $6 million.

This is not the first time we've shown you footwear inspired by the world of automobiles, but unlike the rendered Lamborghini Gallardo Superleggera heels and the one-off, promotional Opel Agila pumps, the tail finned high-heels from Prada seen here will soon go on sale. And that's not all.

In fact, Prada's entire haute couture line for spring and summer 2012 is a tribute to the fabulous 1950s and especially the American automobile industry with Cadillacs and hot rods taking a center role.

Among the more impressive offerings from an automobile perspective are the high heels, wedges and pumps with flame designs, chrome trims, tailfins and cone-shaped tail lamps!

However, don't go promising your other half a pair of Cadillac Coupe de Ville heels unless you're willing to put your hands deep into your pockets as these babies are expected to cost as much as $1,450 a pair. More photos after the break.

With around 34% of the world's population driving on the left hand side of the road, in countries like the United Kingdom, Australia, India and Japan, any automaker that aspires to go global needs to produce right-hand drive (RHD) vehicles.

With only a few exceptions like the fifth generation Seville (built from 1998 to 2004), Cadillac has for the most part shied away from RHD markets. But this is about to change as the wreath and crest brand is getting more serious about increasing its presence in markets outside of North America.

Aside from the product presentations like the new BMW 3-Series rivaling ATS sedan that will eventually be offered with a diesel option as well, Cadillac is also getting ready to introduce right-hand drive models.

We just got our hands on fresh footage from the January 5 accident in Wellesley, Massachusetts, when a 51-year old driver of a Honda Civic sedan slammed the accelerator pedal instead of the brake and hit a curb that sent his car a flying into a garage and on top of a fairly new Cadillac CTS.

Fortunately, no one was hurt from the accident, though both cars were significantly damaged.

The newly released video, which you can watch after the jump, shows the roadside assistance trucks as they were trying to extract the Honda from the parking lot the same way it entered the building.