Showing posts with label Study. Show all posts
Showing posts with label Study. Show all posts

Lexus Regains Crown in J.D. Power's 2012 Dependability Study, Chrysler, Dodge and Jeep Flop


Each year, J.D. Power and Associates release their findings on the overall dependability of three-year old vehicles sold in the States. The 2012 Dependability Study polled some 31,000 owners of 2009 model-year vehicles measuring problems they experienced in the past 12 months.

To understand the numbers you see listed below, the "overall dependability" is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score translating to higher quality.

In this year's study, J.D. Powers found that overall vehicle dependability improved substantially as the industry average was 132 problems per 100 vehicles, representing a 13 percent improvement from last year (151 PP100), while it's also the lowest problem rate since the survey began in 1990.

Read more »

U.S. Dealers Revved up About 2012 Sales Prospect, Expect a 10 Percent Increase


After the 27-year low 10.43 million sales of 2009, last year American dealerships delivered 12.8 million units, which accounts to a 10 percent increase over 2010.

A recent survey released by Ally Financial reveals that the vast majority of dealers expect to increase their sales even more this year. More specifically, almost all of them (92 percent) said they believe deliveries will rise compared to last year and more than 75 percent estimate that their sales will increase by at least 10 percent in 2012.

Read more »

Study Shows that New U.S. Market Vehicle's Fuel Economy Improved by 14 Percent from 2008-2012MY


While President Obama’s initiative for a significant reduction in vehicles’ fuel consumption and CO2 emissions may sound very ambitious to some, a new study by the University of Michigan Transport Research Institute shows that car manufacturers have managed to improve their new cars’ fuel economy by 3 mpg in the last four years.

If this doesn’t sound a lot, then consider that according to the study, the average fuel economy of all 2012MY light vehicles available on the U.S. market is 21.5 mpg US (10.9lt/100km). That's a far cry from the 54.5 mpg US (4.3lt/100km) target set for 2025, but still an impressive 14 percent up or +3.0mpg from 2008MY’s average of 18.9 mpg US (12.5lt/100km).

Read more »

And the Most Viewed Commercial during Super Bowl XLVI was….


To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war.

According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.

The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.

Read more »

Report: New Car Leasing in the States Increases to 20 Percent of all 2011 Sales


According to the Manheim 2012 Used Car Market Report, new light-vehicle leasing in the U.S. increased to 20 percent of retails sales (excluding fleets) in 2011, one percent higher than 2010.

The report notes that “for the most part”, the new car industry had the right approach towards leasing. This constitutes of leasing new cars to buyers with good credit who like to regularly change their vehicles, as well as projecting realistic end-of-lease resale values.

Read more »

New Study Examines Why Luxury Car Buyers Stay Loyal to their Brands


Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest” sales, as it is commonly known in the industry, is also one of their key objectives.

Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or “defect” to another brand.

“Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making process”, said vice president of automotive insights at AutoTrader, Rick Wainschel.

Read more »

CSI Marchionne: Poor J.D. Power Scores Means Chrysler Dealers Must Work on Customer Satisfaction


Fiat is the brand in the alliance that's in trouble and Chrysler the one blossoming right now having increased its sales by 26 percent in 2011, yet Fiat-Chrysler CEO Sergio Marchionne is not happy about the latter's performance in J.D. Power’s December Sales Satisfaction Index study on customer experience at dealerships.

The recent J.D. Power survey placed Jeep, Ram and Dodge in three of the bottom four places amongst the mainstream brands.

As a result, Sergio Marchionne wants Chrysler Group dealers to rapidly improve their Customer Satisfaction Index (CSI) scores if the company is to achieve its sales goals. He said that some dealerships’ salespeople weren’t acting properly, failing to make follow-up calls or treat customers “with the dignity they deserve”.

Read more »

New Survey Shows which Owners Would Buy from the Same Brand Again


Brand loyalty among customers is something all carmakers aspire to achieve, but sometimes that's easier said than done as proved by the results of J.D. Power and Associates' 2012 Customer Retention Study.

There's a lot to say about the survey that measures the rate at which automotive brands retain their existing customers and which is now in its ninth year, but we can't help but to start from the winner.

Amazingly, the brand that manages to keep most customers is Hyundai with a retention rate of 64%. The South Korean brand's feat is even more impressive if you consider that just two years ago it ranked below average with 47%!

Read more »

VW Golf Keeps its Sales Crown in Europe for 2011, Polo Comes in 2nd, Ford Fiesta 3rd


The sixth generation of the Volkswagen Golf is in its final year with a replacement due to be unveiled at the upcoming Paris Motor Show this fall, yet it still managed to sell more cars than any other model in Europe in 2011 for a third year in a row, according to data provided from JATO Dynamics.

Volkswagen delivered 484,547 units of the Golf in 2011, down 1.6% over the previous year. The German company also took second spot with the Polo that sold 356,490 cars, up 0.5%, while the Ford Fiesta with 348,465 sales (-13.3%), the Opel / Vauxhall Corsa with 313,325 units (-1.7%) and the Renault Clio with 294,172 (-13.1%) complete the Top 5.

We should note that all Top 10 best-sellers came from either German (7 models) or French (3 models) brands.

JATO Dynamics says that outside the top ten, certain models performed much better than their predecessors did including Peugeot’s new 508, which saw its sales rise almost three times achieved by its predecessor, the 407, in 2010, the new Ford C-Max/Grand C-Max, Citroën C4, BMW X3 and Kia Sportage.

Read more »

World Luxury Association Names Top 10 Car Brands


In a glitzy event held in Beijing, China, this month, the World Luxury Association (WLA), which is a non-profit research organization, named its Top 100 most valuable luxury brands of the year.

In the automotive field, the Top 10 premium car brands included some of the usual suspects such as Rolls-Royce, Bentley, Ferrari and Lamborghini along with some surprise entrants like Saab's former owner Spyker and Koenigsegg. Not that it matters any more, but Daimler's Maybach brand didn't make the cut.

Read more »

Polk Study Says Median Age of U.S. Vehicles Reaches an All-Time High


According to a study published by global automotive market intelligence firm Polk, cars and trucks in the United States are aging - and at a pretty fast rate.

The average age of cars and light trucks currently in operation the U.S. has increased to 10.8 years. Cars have recorded a relatively small surge in age, from an average of 11 years in 2010 to 11.1 years in 2011, while the median age of light trucks, pickups and SUVs rose from 10.1 to 10.4 years.

Read more »
Related Posts Plugin for WordPress, Blogger...